The New York Times on Text-Message Marketing

The following appeared in the New York Times in an article entitled “Text-Message Marketing:”

The use of text messaging, also called SMS (for short message service), has exploded in this country. Some 3.5 billion text messages are sent and received every day, according to CTIA, the wireless industry trade group. That is more than the number of cellphone calls and a threefold jump from 2007, with some of the biggest increases occurring in people over the age of 30.

Thanks to regulatory quirks, however, SMS is still a relatively uncluttered and spam-free marketing channel. It’s also the one form of communication that many people are tethered to 24/7. Which helps explain why, at a time when in-boxes fill with hundreds of never-opened e-mail messages from direct marketers, 97 percent of all SMS marketing messages are opened (83 percent within one hour), according to the latest cell-carrier research.  

Read the whole article here.

We Would Like to Introduce Our Brand New Blog

You may have noticed some changes to our website, including the addition our new blog. We will be using this space to provide interesting articles about mobile marketing and the future of SMS, as well as to give updates about our own business. Occasionally, we may use this space for important announcements regarding pricing and contract changes, so make sure to drop in from time to time.